What is up with this Xbox360 rumor?

If it is truly the case that the upcoming Xbox console is to be called XBox360, then I will have to ask - Why?  Have corporate goofs taken over the XBox development, so much so that 360degree performance measures have spilled into the naming of products.  Would any 20-30something gamer be excited to sit down for a few hours in from of the "Xbox360"?  C'mon.

Next they will call it Xbox361, since 361 degrees, being one more than 360, mean the company is really working on all angles.  Let is be know that my own search through US trademarks for "Xenon" or "Xbox 360" have come up with nothing having to do with computer games or Microsoft.

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